Digital Marketing: Importance of B2C Marketing

Brown Cow

Digital Marketing: Importance of B2C Marketing Today, we delve into the features of B2C marketing: why it is important and how can we learn from the given example. A business-to-consumer (B2C) model is one which a company sells a product or service directly to a consumer. It usually involves a higher volume of customers, but […]

Post Pandemic Marketing

Brown Cow

Post Pandemic Marketing Getting passengers back on air In a post-pandemic era, business travel will take longer to recover as people will likely take fewer corporate trips; while remote work and other flexible working arrangements are likely to remain. Instead, the rise in leisure travel will overtake the recovery of business travel. The pandemic has […]

Effective and Affordable Marketing Strategy

User-Generated Content (UGC) An effective and affordable way to carry out marketing We deep-dive into why UGC is important in Digital Marketing. There is a saying when it comes to User-Generated Content: customers treat customers and people trust people. User-generated content (UGC) is an effective strategy for consumers to promote a brand or its products […]

Video Marketing: talk about famous video ads that did well

Reviewing famous video marketing campaigns We deep-dive into why these campaigns resonated so well with the masses.  Today, we are looking at 3 creative ad campaigns – both local and global – to provide you with inspiration for your next big idea with your new branding ad campaign! Burger king – Mouldy Whopper Burger King […]

Marketing Trends

Digital Marketing Trends: Personalisation We dive in on some statistics explaining why this has become a trend in the industry.  Marketing Trend we are talking about Welcome to our Digital Marketing Trends series, where we share with you the latest industry practices to keep you up-to-date and abreast on what you can consider doing for […]

Review of positive/negative marketing campaigns

Campaign Review: Circles Life 3DollarBaller We delve into the good and the bad of Circles Life’s 2018 guerrilla campaign, 3DollarBaller. Campaign we are reviewing: Circles life – 3DollarBaller Remember this crazy stunt back in 2018 where hundreds of Singaporeans turned up in front of a vending machine in Raffles Place hoping to get free money […]