Digital Marketing: Importance of B2C Marketing

Brown Cow

Digital Marketing: Importance of B2C Marketing Today, we delve into the features of B2C marketing: why it is important and how can we learn from the given example. A business-to-consumer (B2C) model is one which a company sells a product or service directly to a consumer. It usually involves a higher volume of customers, but […]

Post Pandemic Marketing

Brown Cow

Post Pandemic Marketing Getting passengers back on air In a post-pandemic era, business travel will take longer to recover as people will likely take fewer corporate trips; while remote work and other flexible working arrangements are likely to remain. Instead, the rise in leisure travel will overtake the recovery of business travel. The pandemic has […]

Effective and Affordable Marketing Strategy

User-Generated Content (UGC) An effective and affordable way to carry out marketing We deep-dive into why UGC is important in Digital Marketing. There is a saying when it comes to User-Generated Content: customers treat customers and people trust people. User-generated content (UGC) is an effective strategy for consumers to promote a brand or its products […]