It takes less than 15 seconds to create a first impression on potential customers and audience. Having a website is a mark of a company that takes their business seriously. It gives potential customers a legitimate impression while acting as a universal name card. It is therefore essential to have an effective running website that resonates with your target audience.
Internet users expect websites to load in less than 3 seconds.
A faster site create happy users and sending people to slow loading sites can wreak havoc on the user experience. A fast loading website also improves SEO ranking on search engines. Search engines are well aware of this study and this is the reason why we don’t see slow sites on the front page of a search engine page. A slow loading website can also kill buyers interest and give them the option to jump back to the search results and click on your competitors website.
With more competition narrowing down attention spans, margin for error for site performance is close to zero. Poor site performance reflects on brand reputation as well. It should be understood that having a site with great speed and performance is not only important but crucial to a business success.